Career Academy Branding


  • Career Academy Branding

    Welcome to the Ford PAS NGL Career Academy Branding page, your online resource for branding as it relates to the promotion of Ford PAS NGL. Here you'll find reference documents and samples, templates, downloadable documents, and even a modifiable .pdf to help you be even more successful in increasing awareness of Ford PAS NGL as it relates to your career academies. 

  • Developing a logo/brand identity

    What is a brand? A brand is a set of attributes that differentiates an organization or a business' offerings from those of its competitors in the mind of its customers. It is a label that is shorthand for a list of attributes associated with an organization, a product, or a service. Each brand is shorthand for a thought or a feeling the brand owners want customers to have when they see or hear the brand name. The brand owners want a piece of consumers' "mind share," the space...

  • Developing a Vision Statement

    Every Career Academy network must be guided by a vision of the preferred future, developed by the leaders of the network and endorsed by each participant. Here's how to create a vision statement: 1. Decide who will participate. Ideally, your group can select a representative team of four or five members of the network from among educators, business partners and others. Be sure to balance the team so the resulting vision is not seen as one group's "mandate." 2....

  • Creating an "elevator speech" or positioning statement

    Based on your vision statement, you can then work with your Career Academy network to develop an "elevator speech" or positioning statement. An "elevator speech" is a brief explanation of what your organization is and/or does that can be stated to someone in the time it might take for an elevator to travel between floors. Three elements of a successful "elevator speech": What is your service? Briefly describe what it is that your organization does or what it...

  • Creating a great advertisement

    Print advertisements are a great way to build brand awareness and increase exposure. When creating an advertisement, whether it is 2-color (black-and-white) or 4-color (full color) it is for a program, a directory or a publication, there are seven simple rules to follow: 1. Identify and know your target audience. 2. Create a brief, attention-getting, clever headline. 3. Select a corresponding graphic or visual that complements the headline. 4. Speak to them in a language they...