Career Academy Communications and Outreach


  • Career Academy Communications and Outreach

    Welcome to the Ford PAS NGL Communications and Outreach page, your online resource for communicating and interacting with the media as it relates to the promotion of Ford PAS NGL. Here you'll find reference documents and samples, templates, downloadable documents, and even a modifiable .pdf to help you be even more successful in increasing awareness of Ford PAS NGL.  To submit additional materials for consideration, please email them to: Cheryl Carrier CCarrier@Ford.com  ...

  • Reaching Out to Your Stakeholders and Your Community

    Once you have your brand and your vision statement in place, your Career Academy network will then need to continue the process of extending your brand and your mission out into the community in order to increase awareness and exposure. In this way, you can attract more students and parents to the Career Academy concept, engage more educators and administrators, recruit more business partners, impact local policymaking and reach a larger public through savvy use of the media. (Please refer to...

  • Forming a Speakers' Bureau

    Your Career Academy network plays an important role in the education and business community. It has a significant impact on schools, business and local communities. Your Career Academy network should make every effort to identify opportunities to present to these audiences, share its success, and offer opportunities for involvement. To accomplish this, create a local speakers' bureau. This is a group of individuals trained and available to speak on behalf of an organization. To form a...

  • Establishing Strong Community Relations

    Beyond presenting to groups and working with the media, your Career Academy network should establish itself in the community. Meetings with small groups of education, business and political leaders will provide direction and gauge awareness of local programs and initiatives. Your Career Academy network can establish itself as a community resource by communicating trends and opportunities in careers including engineering and other high-tech fields. Educators can also take an active role as...

  • Getting Students Involved

    As much as possible, it is important to get your local students involved in your efforts. Not only can they play a key role in your speakers' bureau, but they are very effective at spreading the word about Career Academies by word-of-mouth to their friends and to their networks. Additionally, they can help in other ways. Leverage their natural talents, interests and know-how to help reach a greater number of students and parents. This is a critical component for the success of any Career...