Always a hot topic among our communities, communications, and how you brand or market the work of your academies, and how you recognize your business and community partners, are important (and often underappreciated) parts of the ecosystem of our career academies.
Our friends from the Academies of Shakopee – a great Ford NGL community in Minnesota – shared their experiences and efforts in a webinar with ACTE Career Academy section colleagues, and we have taken some of the best bits to share with you as you address Ford NGL Tactic 3.5: Branding, Communications & Storytelling.
And, you will also get some great examples to take away!
Features of Product: The learning goals for this webinar are to:
- Identify key barriers hindering effective communication and collaboration to support real-world learning experiences.
- Understand the components and application of a partnership matrix for streamlining business engagement and clarifying partnership opportunities as well as supportive strategies and assets.
- Evaluate the potential impact of diverse business partnerships on student learning experiences and community connection.Â
- Gain knowledge of how the Academies of Shakopee capture contributions of time, talent, and resources from business partners.
- Recognize the importance of demonstrating return on investment (ROI), and the future to business partners through effective partnerships and communications.Â
Product Line Connection: Roadmap Process
Ford NGL Framework Tactic(s) addressed: 3.5 Branding, Communications, and Storytelling
Target Audience: Anyone in the community responsible for communications and marketing, whether internal to the district or external out in the community..
Course Includes
- 3 Lessons